Welcome!
ARE YOU LOOKING FOR A DYNAMIC CREATIVE THAT SPECIALIZES IN CREATIVE STRATEGY & EXPERIENTIAL DESIGN?
You've come to the right place!
Creative Process
Creative Strategy
Crafting the "why".
I work with strategy partners and bring in my own creative perspective to shape a brand’s point of difference and north star. From there, I turn that foundation into a clear design strategy that guides the creative direction.
Creative Direction
The Aha moment!
Grounded in strategy, I define a clear creative direction that transforms insights into a cohesive, visionary design, guiding spatial flow, materials, lighting, and finishes to deliver a distinctive brand experience.
Concept Development
Putting the pen to paper.
Building on the creative direction, I rapidly develop ideas into tangible concepts, using sketches, diagrams, and 3D modeling to shape space plans, fixtures, and interactive elements, all aligned with the an attendee/user journey.
3D Modeling &
Visualization
From sketch to reality.
3D modeling in SketchUp advances design refinement, transforming concepts into polished visuals for stronger creative sell-in while preparing the design for fabrication.
Production
Ready. Set. Build!
But first... we need our fabricator to understand what we're trying to build.
I develop detailed control drawings and collaborates with fabrication partners to turn your concepts into a fully realized brand experience.
Industries
Events & Experiences
Retail
Festivals
Exhibit & Tradeshow
Restaurants
About
Hey, I’m Shawn.
I’m a Creative Director, which is a fancy way of saying I help brands stop being boring and start being memorable.
I turn ideas into real-world experiences; immersive spaces, story-driven moments, and the kind of things people actually want to talk about afterward. The goal is simple: make brand experiences feel less like ads and more like something you’d willingly spend time with.
I’m fueled by curiosity, collaboration, and the occasional “what if we tried something a little wild?” moment. I love pushing creative boundaries, exploring new ideas, and working with smart people to turn good concepts into great experiences. Because the best work happens when strategy and imagination team up… and a group of creative people decide to build something way bigger (and cooler) than any of us could alone.